This was an exciting day for us (and more importantly an exciting day for anyone who travels to the West Coast a fair amount) as we announced a really cool partnership with California-based airline Virgin America. Starting today, Virgin America’s 1.4 million members of its Elevate™ frequent flyer program can earn points at Joie de Vivre properties when they join our Joy of Life Club loyalty program.
To kick off the new partnership with a big dose of joie, Joie de Vivre is allowing members to “double dip” and earn both Elevate and Joy of Life Club member points now through the end of 2010 when they stay at a participating hotel. For every eligible $1 spent on the hotel room rate during their stay, Elevate members will earn one Elevate point as well as Joy of Life Club points. In 2011, members will have to designate which program they want to accrue points.
That is the fabulous from-scratch triple layer cake of the matter, but there is icing, too, and it is good:
Virgin America and Joie de Vivre are also doing a social media promotion to award a lucky traveler a roundtrip flight for two to either San Francisco or Los Angeles from anywhere Virgin America flies and a two-night hotel stay at a Joie de Vivre hotel in California. Interested? Check out the contest details here.